Welcome to Practical Sampling International.              Marketing, Social And Opinion Researchers.




Brand Image Study
Corporate Image Study
Marketing Definition – Construction Survey

I. Usage And Attitude Studies
This study helps in understanding the inner conditions that tends to motivate or colour behaviour in a specific direction, with a view to formulating marketing programs that will have impact on, or influence consumer behaviour.
U & A always provide key consumer related information on: Incidence, Penetration, Motivation of consumption/Usage, Brand Performance, Product Quality and Image among others, likes and dislikes as well as expectations.

II. Product Testing And CPTs

Blind Test : Help to collect consumer related information on assessment of the product Only.


Branded: This is product test with advertising materials, such as name, colour, package.
The product is tested and examined in the context of the brand name.
Generally, product test is concerned with asking the consumer to try particular product for necessary modifications if applicable or otherwise, to get consumer acceptance.

III. Pricing Research
Price sensitivity study helps the manufacturer/clients to understand how price affects the purchasing pattern and behaviour of respondents on a particular brand or range of products. It helps the client to answer such questions as:

At what price will consumer consider the product to be at equilibrium – good value for money
At what price will consumer consider the product to be too cheap that they will doubt its quality.
At what price will the consumer consider the product to be too expensive that they will never buy it or will shift to other alternative product etc.


IV. Customer Satisfaction Study
Could be used to check customer satisfaction level of the Client’s products and services based on product quality, pricing and other services including after sales services

Mystery Shopping And Observation
To get direct and firsthand information for strategic decision making and policy formulation in area of training staff and development.

VI Retail Outlet Census/ Retail Outlet Audit
This involves complete enumeration of retail outlets for a particular product range or category.

VII Test Marketing
 Distribution channel checks
Sales unit performance
Consumer usership
Evaluation


I. Advertising Research
Pre-testing of advertising theme, copy and penetrations
Post-testing of advertising

II. Media Effectiveness/promotion Research
Help to access the efficiency and effectiveness of the total advertising and promotional campaign.

III. Media Research
Marketing companies and advertising agencies need to establish such information as “Which is the most widely read or widely circulated Newspaper or Magazine?”
“Which TV or Radio station has the largest listenership or viewership?”
This involves detailed and continuous study of media (Print & Electronic).

To establish thorough understanding of qualitative factors we use:

Focus Group Discussion, (FGDS)
In-depth Interview
Triads
Psychographics Observations
Ethnographic Observations


I. Informed by the need for Government establishments, International Organization and Non- Governmental Organization to study the public opinion and views about their programmes and intervention activities in order to be able to make strategic decisions and formulate policies.

II. Measurement of confidence level with government at the three different tiers:
Federal, State and Local government. This is done in order to elicit public opinion on the key information areas such as:-

Rating of government performances
Assessment of government policies
Satisfaction and Dissatisfaction level
Problems facing the community that needed to be addressed by the government
Voting behaviour
Motivation of voting for candidates


The PSI Omnibus Survey tagged the “Metrobus” is a bimonthly syndicated study with questions from different organizations, including but not limited to industries, manufacturers, Banks, Oil Companies, Advertising Agencies, Insurance, NGOs, International Organization and Government Agencies.

The objective of the metrobus is to enable client have a glimpse of its national urban sample.
Sample Size - 1,500
Locations - 18 locations across the seven region
Social Class - Upper Class, Middle Class, Lower Class
Sample Design - Stratified, Multi-Stage Random Probability Technique
Sex: - Males & Females (50%/50%)
Age: - 18 years and above
Deliverable - Report tables with breakdown analyses by total, age, sex, social class
Boosters - To be discussed with interested Client
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