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Taofeeq Akinremi
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Director of Operations |
 A Mass-communications graduate, Taofeeq specializes in the execution and overall co-ordination of quantitative and qualitative studies, from interviews with the general public to special publics, senior executives and professionals.
He had gained wide experience from several research and field agencies, which include Market Surveys of Nigeria (MSN), Public Opinion Poll (POP), Starealm Research Company (SRC) and Research and planning department of Rosabel Advertising. Prior to joining PSI, Taofeeq was the Head of Field Operations with Research and Marketing Services (RMS) where he directly managed the agency’s Field Operations for key clients including – BAT, MTN, Guinness, UNDP, Shell, Coca-Cola, Unilever, Cadbury, US Department of State, Johns Hopkins University, Management System International (MSI) among others. He is a member of Nigerian Marketing Research Association (NiMRA) and has attended several courses in managerial psychology at the University of Ibadan
Today, Taofeeq heads a pool of professional field force (about 613 nationally) dedicated to collecting detailed, complete and accurate information on various types of research projects including Surveys, FGDs, Census, Mystery Shopping, usage and attitude and Opinion Polling. In the last 10 years alone, Taofeeq has executed and coordinated more than 331 large respondent surveys ranging from 500 to 52,000 samples sizes across Nigeria, including the 2006 Afrobarometer survey and the National Crime Victimization survey, as well as the NBC Coca-Cola Retail Census where more than 170,400 outlets were enumerated. |
| Gbenga Adewunmi |
Deputy Director Of Operations |
 A seasoned professional, Gbenga has vast experience in all aspects of field operations and quality control. He is a graduate of Marketing and a member of Nigerian Marketing Research Association NiMRA). Until his employment with PSI, he was a Field Manager with Research and Marketing Services (RMS), where he co-ordinated the Field Operations and data collection activities on various qualitative and quantitative projects for major Clients. With fourteen years hands – on experience in data collection and quality control, Gbenga is at home on all aspects of field operations including Retail Outlet Census. |
| Moses Olusola |
General Manager |
 Moses is a seasoned researcher; he started his career as a Field and Data collection
officer in 1997.
He is a graduate of Computer Science. He had worked with Research and Marketing Services Limited (RMS) and Research International (RI) as field interviewer and later rose to the position of a supervisor before joining Practical Sampling International (PSI) as a Regional Data Collection Officer in charge of Western Region. He later became a senior research executive, the post from which he rose to the position of a General Manager. He is a member of Nigerian Institute Of Marketing Research Association(NIMRA)
He has recognized strength in data interpretation, project coordination and account management and sustenance.
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| Idris Liasu |
Head Field Operations |
 An experienced data collection manager with multi-region experience – Lagos Central, West, East and North, Idris has worked as Marketing Manager with Golden Guinea Breweries and Pyramid Sack Limited after graduating in Marketing about a decade ago.
His field and market research career started with Market Surveys of Nigeria (MSN) in the late 80s. He also worked with Starealm Research Company and lately, with Research and Marketing Services Limited.
He has vast experience in field supervision, management and control for both qualitative and quantitative projects. He is a member of Nigeria Institute of Marketing (NIMAK) and an associate member of Nigerian Institute Of Marketing Research Association(NIMRA).
He presently co-ordinates our bi-monthly omnibus. |
| Amos Chibuike |
Head Data Processing |
 Amos a seasoned team leader holds a Diploma in Computer Engineering and BA honours in Mass Communication (UNN). He has over 6 years experience in Data Processing/Validation and Analysis. He was trained on special marketing research analytic tools like QPSMR, Customer equation (eQ), Quantum and SPSS in Cyprus. Later he was trained on EasiSuite, complete market research tool for questionnaire design and data analyze. He was acknowledged for vigorously managing multifaceted/multi-country tracking NOKIA accreditation project. He also bagged more credit for handling similar projects for MTN, ZAIN, P&G, Nestle, Reckitt, PZ and GSK to mention just a few. Also to his credit is the pioneer to launch the development of QDF (questionnaire definition file) and eQ processing in Customized/Consumer Research department of Nielsen West Africa. Amos trained and set up data processing teams in other West African countries for Nielsen. Amos has extensive experiences in qualitative and quantitative researches. Until joining PSI as HOD data processing department, he heads ACNielsen’s Consumer Research – IVPO in West Africa. He is an Associate member of American Marketing Research Association |
| Bola Adedoyin |
Data Management Consultant |
 Bola started her research career with RMS in 1992 as Data Processing Manager where she rose to the position of Director and Head of Data Processing Department. In RMS, she was responsible for planning, implementation and management of data processing aspect of all survey research projects.
She has experience in the use of advanced statistical package including SPSS, Quinput for data entry, SPSSMR Software Qsuantum for data editing as well as Quinvent for database management of tracking studies among others.
Bola is a member of Nigerian Market Research Association (NiMRA), Associate for Survey Computing (ASC) UK and European Society of Market Research (ESOMAR), Netherlands. She is presently our Data Management Consultant.
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| Ajiga Ibidapo Olusegun |
Field Operation Manager |
 A graduate of Business Administration with seven years working experience in Marketing, Social and Opinion Research.
Ajiga started his career in market research with RMS as a Field Supervisor covering the South West, South South and part of the Northern States as a freelancer.
Since then, he had worked with research international (RI) Communication and Market research group (CMRG). He has supervised studies for clients like Society for Family Health, BAT, BBC World Service Trust, Seven-up Bottling Coy, Nig. Plc, Nigerian Bottling Co. Ltd and Cadbury to mention but few. He was formally the Regional Field Manager with PSI, the post from which he rose to the position of National Field Operations Manager.
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| Ben Ohimor |
Research Executive |
 Holds PGD (Statistics) and B. Sc Agric(Econs & Ext) and has five years working experience in Marketing, Social and Opinion Research. Bernard started his working experience in Market Research with Rothmans Nigeria (British America Tobacco Company) in 2000 as a focal supervisor in Zamfara State.
Since then, he had worked in various capacities as field supervisor, co-ordinator and quality control officer with different market research companies namely: A.C. Nielsen, COMSA, Research and Marketing Services (RMS) and presently with Practical Sampling international (PSI) as Research Executive. |
| Ayeni Oluseyi |
Assistant Field Operations Manager |
 A researcher with excellence, he started his research career in 1995 with Research and Marketing Services Ltd (RMS) as a data collection officer and later rose to the position of field supervisor. He had also walked with Qualiserve Ltd as a Field Officer covering South – West region . Seyi has vast experience in various capacities in field operations and quality control.
He later joined PSI team as a Field Supervisor / Quality Control Officer before his elevation as the Assistant Field Operations Manager.
He is a graduate of Political Science and holds a National Diploma in Business Studies. |
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