The roles of the interviewer is critical in obtaining accurate and reliable survey data. Consequently, interviewers working on each of the PSI studies are carefully trained in all the nuances of the questionnaire administration and monitored throughout the interviewing period to assure uniform practices.

PSI is an active member of the Nigerian Marketing Research Association (NiMRA).
We subscribe fully to international codes of conduct by the:

Market Research Society (MRS)
European Society of Market Research (ESOMAR).
Pan- African Media Research Organisation (PAMRO)
Gallup International
Transparency International

A continuing commitment to excellence in the services we provide in terms of Market Research, Opinion Poll, Social Research, Quality Control and Project Monitoring.

An integrated, well trained and highly motivated permanent and contract/ temporary
staff with a team approach
Modern facilities, incorporating the latest techniques and technologies in field research
and operations.
A growing operation to serve both expanding clients needs and increasingly complex data
collection methods.
An international clientele from industry, market research, and government who rely on
PSI year after year.
Project coordinators who work in partnership with the client to execute studies in line with requirements.